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Europe’s Momentum in the EV Transition Continues with Positive Policy Updates

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Posted By Driivz Team

July 1, 2025

The transition to electric vehicles (EVs) continues to unfold globally. Europe has led the transition overall, with its policies, infrastructure, and incentives further supporting an electric future. Most recently, locations across Europe have implemented even more policy updates that are encouraging further EV support, including:

  • Removing the red tape that can stall charging infrastructure
  • Creating another financial benefit for EV drivers in the city of London
  • Approving amendments to the clean mobility regulations for flexibility on CO2 targets for the auto industry

Each new policy update out of the continent has a ripple effect that will positively impact the EV industry.

UK Removes Red Tape for EV Charging Installations

The U.K. government recently announced it would remove the need for businesses or individual drivers to submit planning applications for the installation of individual driver sockets. The decision is part of a broader effort to make it easier for drivers to gain access to available charging ports. By removing requirements for planning applications for businesses, the U.K. government is looking to increase the number of publicly available charging ports across the country.

Expanding public charging infrastructure is an important means of achieving increased EV adoption. In a recent survey of European drivers, McKinsey found that the major concerns of those considering buying an electric vehicle include charging infrastructure. The potential lack of availability of public charging stations and potential inability to charge at home were cited as concerns from non-EV owners in Europe. Ensuring drivers continue to see improvements in charging infrastructure policy and construction will ease such concerns, and the removal of planning applications is a step in the right direction.

Europe’s overall charging infrastructure build-out continues to increase overall. The number of public charging ports grew 35% in 2024, compared to the year prior, reaching over 1 million charging ports. Continuing such growth of EV charging networks will ensure the proper infrastructure is available by 2035, when industry-insiders forecast EVs will account for about half of all vehicles in Europe.

Many businesses are supporting charging infrastructure efforts, in particular fuel and convenience retailers. Businesses such as Circle K have made significant strides to scale their EV charging network to create a seamless experience that attracts EV drivers. Shell has also invested heavily in its EV charging infrastructure, expanding to ten European countries and investing in the technology needed to provide the operational excellence necessary for a positive customer experience.

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EV Drivers in London Get Discounted Congestion Pricing

Congestion pricing has become a common tactic for major cities across the globe to reduce heavy traffic.  In London, recent amendments to the city’s congestion pricing structure have provided a discount for drivers of electric vehicles. London will provide a discount of 25% towards electric cars, and a 50% discount for electric vans. While congestion pricing has been a useful tactic at reducing overwhelming traffic in major cities, secondary fees for “ultra-low emission zones” have also been introduced, such as those that remain in effect in London, to penalize the most polluting cars in an effort to improve air quality, according to Bloomberg.

These types of incentives towards cleaner vehicles can also further support the wider adoption of electric vehicles. Such changes will continue to aid in the high sales of EVs being tracked across the continent.  The European Automobile Manufacturers Association (ACEA) found that overall battery electric vehicle sales rose 23.6% in March 2025 alone. The increase in sales of EVs has a lasting impact on city air quality. The greenhouse gas (GHG) emissions from an EV were about 30% lower than the emissions of a traditional gas or diesel car over the course of its life cycle, according to EEA’s report on electric vehicles. Increasing EVs on the road also directly supports the EU’s Zero Emissions Zones, an effort to reduce emissions and improve air quality by prohibiting or penalizing ICE vehicles in certain neighborhoods.

EV Automakers Get More Time to Meet Emissions Targets

 While EV production continues to ramp up and sales continue to increase, automakers are now getting an extension to meet the EU’s previously established rules placed on the industry from the European Council on emissions restrictions. According to ESG Today, under the amended rules, auto makers will now be able to meet the emissions obligations by averaging their performance over a three-year timeframe. This allows the auto industry to balance an excess of emissions in one year by outperforming in another year. The adjustment, which is part of the new Industrial Action Plan, has been welcomed, as many automakers such as Volkswagen, have publicly shared that they would have faced steep penalties with the original law.

The EPA has also noted that the greenhouse gas emissions associated with an EV over its lifetime are typically lower than those from a traditional fuel or diesel vehicle, even when accounting for the manufacturing process. The manufacturing of electric vehicles is becoming a cleaner production process overall as well, and allowing the auto industry to continue its progress with electric vehicle production without steep penalties that could impact their costs, will enable the auto industry to maintain its upward momentum in supporting the EV transition.

Without the risk of costly fines now, the change in such rules can also make room for larger auto industry partnerships. Consider how U.S.-based auto makers have worked together to continue to improve the battery production process. Ford and SK Innovation have invested $11.4 billion into three U.S.-based battery plants to improve battery production capacity in the U.S.In charging infrastructure, automakers also have the opportunity at this moment to become a part of the solution, supporting charging technologies and investments to accommodate the EVs they produce across traditional passenger vehicles, commercial vehicles and fleets. Such efforts are already underway as automakers, such as BMW, Ford, Mercedes-Benz, and Volkswagen Group join together to invest in charger installations across Europe.

An All-Electric Future Is Possible Across Europe

With mass adoption of EVs across the continent, technology will play a significant role to ensure EV drivers can confidently recharge and commute to their various destinations. Such transformation to an all-electric future requires a strong foundational technology to optimize energy management for sufficient EV charging. This is achievable with strategic utilization of local renewable energy sources, battery storage, and the grid with smart EV charging and energy management software. Adopting such technologies will ensure scaling infrastructure and optimizing operational efficiency across the auto sector enabling Europe’s EV industry players to maintain momentum.

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