| Key Takeaways EV drivers want a simple and seamless EV charging experience, and a big part of that is making payment. The three essential elements an EV charging service should provide to deliver EV charging payment simplicity are: 1. A great app that covers EV charging from end-to-end, from searching for the nearest relevant station, to making payment. 2. Support for EV roaming to enable a true “charge anywhere” experience 3. Support for Plug & Charge for the simplest, most secure way for drivers to charge their electric vehicles. |
EV drivers want the to be simple and seamless. Although more than 80% of charging in the US, and more than 70% in Europe is done at home and at work, EV drivers have high expectations for when they travel. They want to easily find a charger, plug in, pay, and drive away, using a single unified tool—preferably a single EV driver app that lets them charge and pay anytime, anywhere, on any network, in any country.
It sounds easy—that’s what the fueling experience is like for ICE drivers—but in reality, it’s not. There is a lot of complexity behind the scenes to make this seamless experience happen. For charge point operators (CPOs) and eMobility service providers, your ability to deliver that seamless EV charging and payment experience will depend on three complex, essential ingredients to be delivered by EV charging management software:
- A great mobile EV driver app
- EV roaming
- Support for Plug & Charge technology.
Here’s what to look for when you are evaluating EV smart charging management solutions. These capabilities are also a plus for network operators forging partnerships with site hosts.
1. An intuitive “white label” EV driver app that integrates multiple tools
The first necessary ingredient is an intuitive mobile app (plus “matching” web portal) that works in the same way as the commercial mobile apps we use in our everyday lives. Customized with your branding, it empowers the EV driver with full visibility and control of all EV charging aspects. This includes real-time personalized information about charger locations and availability, billing plans, transactions, and payments.
Drivers go through a one-time subscription process and then just swipe the app each time they need to charge. Payments will then be automatically processed by your back-end billing and payments management system. That system must support complex business models, pricing, revenue sharing, and charging scenarios. The payment system should also accept credit cards, which the driver provides at the time of the one-time subscription registration, and support multiple payment gateways.

A white label app for EV charging payment simplicity
Beyond simplifying EV charging payments, some additional capabilities an EV charging app could offer to provide a seamless charging experience are:
- Reservations: a way to ensure the charger you want is available when you get there and avoid charging queues
- Voice activation: the hands-free experience of just saying “navigate to the nearest charger” is not only cool and convenient, it’s also safer than having to stop by the roadside to tap “Search” on the mobile app.
- Economic charging profiles: When charging at home, drivers are not usually in a hurry and should be able to benefit from incentives that utilities offer for charging at late night hours. They want to get home, plug in and select “Economy” so charging only starts when the rates go down. Of course, they should also have the option to select “Full power, now” if they need to charge up quickly.
2. Support for EV roaming plus your established e-roaming business relationships
The concept of e-roaming, or EV roaming, is very similar to roaming in the cellular telecommunications industry. Cell phone users can place calls wherever they are, even if their “home” network provider does not offer service in that location. Connections are made transparently to the caller, and the multiple network providers reconcile the service charges behind the scene.
EV charging roaming works the same way to deliver a true “charge anywhere” experience. EV owners can charge on the road, across brands, regions, and even national borders and currencies, using a participating “away” provider’s EV charging facilities. The charging transaction is then integrated into the driver’s monthly invoice by way of your back-office EV billing software.
For regional distribution fleets running deliveries using heavy duty vehicles (HDVs), EV roaming is even more important. The high-powered charging stations they need for their heavy frames make en-route charging a challenge. The solution lies in inter-fleet EV roaming agreements enabling their drivers to charge at each other’s depots. Those using advanced EV charging management software can even book a charging slot at a partner depot, while EV charging payments are managed behind the scenes between the partner fleets.
This is a win-win for CPOs, eMobility service providers, and fleets because it offers the flexibility that consumers and fleets want, enabling them to essentially charge anywhere.
Although appearing seamless to consumers, delivering EV roaming services is profoundly complex. It requires that you negotiate service and clearing agreements with other EV charging service providers and select an infrastructure provider, such as Hubject, GIREVE, or e-clearing.net, to execute those agreements. EV roaming also requires that the EV charging management solution you select supports those roaming platforms OR supports OCPI 2.2.1– the Open Charge Point Interface protocol for point-to-point communications.
3. Support for Plug & Charge technology
An innovative technology, Plug & Charge is the simplest, most secure way for drivers to charge their electric vehicles. All drivers need to do is connect their EV charging cable to the charge point, and the vehicle is automatically charged—without the driver having to use a credit card, present an RFID tag, or use a mobile app.
When the vehicle is plugged it, it automatically identifies itself to the charger through an ISO 15118-compliant communications link. When recognized as an authorized vehicle, it is approved to receive energy for recharging, with the charging session seamlessly billed. The ISO 15118 standard ensures all this happens with encryption, decryption and two-way authentication.
Plug & Charge will still require a sign-up process with an EV charging provider, and it will also introduce additional complexity as car manufacturers play a significant role in making this innovation a reality. Although the technology has existed for a while, it must be supported by the charging equipment, the EV charging network’s management software, and by the vehicle. The table below provides just a few examples of EVs that support Plug & Charge in the US and Europe.
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Conclusion
If this all sounds complicated, it is. The fast track to integrating these essential ingredients is to choose an EV smart charging management solution that does it for you. That frees you to focus on building a successful and profitable EV charging business.
