Product Marketing Manager
About The Position
Driivz looking for a creative Product Marketing Manager who will have direct contribution to Driivz’s market-leading solutions’ positioning and differentiation on a global basis.
- Research and gain a profound market understanding and industry innovations. Proactively identify key features in products that will appeal to multiple customers in the ecosystem.
· Transform complex technical offerings to business-driven storytelling and messaging, based on competitive landscape and deep customer understanding.
· Content ideation and development to drive awareness and demand for Driivz’s products.
· Work with product management and marketing teams to create customer-facing and channel-focused content.
· Develop and create sales enablement tools.(e.g. Sales decks, cheat sheets, etc.)
· Support product launches and marketing efforts towards global customers.
· Lead exec-level webinars and discussions with customers and analysts.
· A combination of strategic mind, with execution orientation, attention to detail, and can-do approach.
· Passionate team player, adept at driving own projects, while supporting the over-arching shared agenda.
· A minimum of 5 years’ B2B product marketing and/or content marketing, in the hi-tech software space.
· Hands on experience and excellent written communications skills (whitepapers, brochures, blogs)
· Diverse experience in crafting persona-based messaging.
· Successful track record in new product launches in a global environment.
· Responsibility for product-related processes: trade-marks, pricing, naming, etc.
· English proficiency: mother tongue level
· Bachelor’s degree in business or marketing; MBA preferred.