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Product Marketing Manager

Israel · Full-time · Intermediate

About The Position

Driivz looking for a creative Product Marketing Manager who will have direct contribution to Driivz’s market-leading solutions’ positioning and differentiation on a global basis.

Responsibilities:

  • Research and gain a profound market understanding and industry innovations. Proactively identify key features in products that will appeal to multiple customers in the ecosystem.

·        Transform complex technical offerings to business-driven storytelling and messaging, based on competitive landscape and deep customer understanding.

·        Content ideation and development to drive awareness and demand for Driivz’s products.

·        Work with product management and marketing teams to create customer-facing and channel-focused content.

·        Develop and create sales enablement tools.(e.g. Sales decks, cheat sheets, etc.)

·        Support product launches and marketing efforts towards global customers.

·        Lead exec-level webinars and discussions with customers and analysts.

Requirements

Requirements:

·        A combination of strategic mind, with execution orientation, attention to detail, and can-do approach.

·        Passionate team player, adept at driving own projects, while supporting the over-arching shared agenda.

·        A minimum of 5 years’ B2B product marketing and/or content marketing, in the hi-tech software space.

·        Hands on experience and excellent written communications skills (whitepapers, brochures, blogs)

·        Diverse experience in crafting persona-based messaging.

·        Successful track record in new product launches in a global environment.

·        Responsibility for product-related processes: trade-marks, pricing, naming, etc.

·        English proficiency: mother tongue level

·        Bachelor’s degree in business or marketing; MBA preferred.

 

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